Automotive

For 40 years Bosch-Druck has delivered print products for the automobile industry with a steadily increasing order volume. We are the only printing house to supply all major German automobile manufacturers.

The key to our success is our unique mix of production technologies including offset, HP-Indigo digital printing and high-performance ink jet printing in combination with complete processing and logistic services all in one location.

Our highly specialized IT systems allow us to maintain a strong link to the IT and logistic procedures in the automobile industry. This enables us to quickly develop customer specific solutions.

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The contents of owner manual wallets are compiled and placed in sequence.
The contents of owner manual wallets are compiled and placed in sequence.

On-Demand Owner Manuals

We have all the necessary production technologies in offset, digital and inkjet printing to be able to achieve the optimal manufacturing conditions to meet each and every need. All production systems are equipped with a barcode control to ensure the correct assignment of different versions (e.g. languages); even for projects with a high level of variations and small order volume. We create interfaces with ERP-systems so that order and manufacturing data can be directly taken over as well as to transmit status and shipping information. In order to reduce inventory storage costs, we manage the warehousing and determine stock requirements by way of forecasts in order to guarantee a consistent supply. Worldwide we procure the wallets, assemble vehicle owner manuals with non-print items and are in charge of the final inspection of dispatched goods. Our company works according to the “just in sequence” (JIS) process and packs in the supplied JIS containers. In doing so, we have become a complete system supplier for many of our customers.

High Quality Sales Literature

We produce with different screening technologies (80, 120, 160, FM, Auraia) and if desired, can refine your product with UV and dispersion varnish. Our modern assembly units in the further finishing steps make for perfect binding quality, smooth seams, thin glue application, excellent opening and page turning behavior as well as angular edged book spines. These characteristics have become the gold standard in our production of sophisticated sales literature. All production systems are equipped with a barcode control to ensure the correct assignment of different versions (e.g. languages), even for projects with a high level of variations and small order volume.

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Individualized Dialogue Products

Over the last decade and in cooperation with our customers, we have propelled sales literature to a new level. Regardless of where a potential customer is in the sales cycle, each client can be effectively and directly addressed with a tailor-made campaign product.

Pre-Sales

Car Configurator-to-Print: The prospect receives an illustrated brochure with the specifications of the desired vehicle one has configured online.

Follow-Up Mailing: After a consultation with a car dealer, the target customer receives a brochure with automobile illustrations and specifications. In addition to supporting closing the deal this mailing offers the chance for cross and upselling e.g. optional extras and accessories.

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After Sales

Individual Quick Start Guide: The waiting period for the new car is shortened by sending a brochure before the automobile delivery which explains the most important features about the vehicle. This reduces the cancellation rate.

Welcome Package: The customer is welcomed into the world of the automobile brand. In this way one can get acquainted with the vehicle in a pleasant way. This is the ideal time to offer additional services.

Reactivation

End-of-Term Mailing: Prior to the end of the leasing contract, the customer is sent information about a perfectly suitable or higher quality model leasing replacement in connection with an early-bird order incentive.

Depending on the stage at which the mailing is sent, it can be created to be more or less personalized.
For example, by either addressing only with a simple text to including multiple illustration versions or even using Computer Generated Images (CGI) of the customers desired configuration. Bosch-Druck has personalization programs that are generated from the individual printing data.

Request our sample kit "Automotive"